This Privacy Policy describes how Merch 22 Store (the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site, and how it applies to users interacting with us through Facebook, Instagram, and other Meta platforms.

 

Contact Us

If you have any questions, concerns, or complaints about this policy or how your Personal Information is handled, please contact us via:

• Email: info@merch22.store

• Mail:

Merch 22 LLC

1422 Newcastle St

Brunswick, GA 31520, United States

 

Collecting Personal Information

We collect Personal Information to provide you with our products and services, process transactions, improve our operations, and deliver relevant advertisements on platforms such as Facebook and Instagram. Below, we describe what we collect, why we collect it, and how it is shared:

1. Device Information

• Purpose of Collection:

To load the Site accurately, perform analytics, and provide a better browsing experience.

• Source of Collection:

Automatically through cookies, web beacons, tags, and pixels.

• Personal Information Collected:

IP address, browser type, time zone, cookie data, browsing behavior (pages viewed and actions on the Site).

• Disclosure for a Business Purpose:

Shared with service providers like Shopify and advertising platforms (Meta Ads Manager, Google Analytics).

2. Order Information

• Purpose of Collection:

To process payments, fulfill orders, and communicate with customers about purchases or inquiries.

• Source of Collection:

Information provided directly by customers during transactions or account creation.

• Personal Information Collected:

Name, billing address, shipping address, payment details (e.g., credit card information), email, and phone number.

• Disclosure for a Business Purpose:

Shared with Shopify for order processing and Meta for targeted advertising (if applicable). 

3. Behavioral Information

• Purpose of Collection:

To serve targeted ads and understand user engagement on platforms like Facebook and Instagram.

• Source of Collection:

Through cookies, pixels, or voluntary interactions with ads.

• Personal Information Collected:

Email address, purchase history, browsing history, interactions with ads or products.

• Disclosure for a Business Purpose:

Shared with Meta Ads Manager, Google Analytics, and Shopify Audiences.

 

Minors

Our Site is not intended for individuals under 18. We do not knowingly collect Personal Information from minors. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at info@merch22.store to request its deletion.

 

Sharing Personal Information

We share your Personal Information with service providers to provide services, improve advertising, and comply with legal obligations. For example:

• Shopify: To process payments and manage orders. Learn more: Shopify Privacy Policy.

• Facebook & Instagram (Meta): To run ads and provide personalized content. Learn more: Meta Privacy Policy.

• Google Analytics: To analyze website usage and improve marketing. Opt out here: Google Analytics Opt-Out.

 

Behavioral Advertising

We use targeted advertising on platforms like Facebook, Instagram, and Google to display products or promotions we believe are relevant to you. This is based on your browsing and purchase history.

 

You Can Opt Out of Targeted Advertising:

• Facebook: Facebook Ad Settings

• Instagram: Instagram Ad Settings

• Google: Google Ad Settings

• Industry-wide Opt-Out: Digital Advertising Alliance

 

Your Rights (GDPR and CCPA)

Depending on your location, you may have rights under the General Data Protection Regulation (GDPR) or California Consumer Privacy Act (CCPA):

 

Residents of the European Economic Area (EEA):

You have the right to:

• Access Personal Information we hold about you.

• Request correction or deletion of your data.

• Object to processing for direct marketing.

 

California Residents:

You have the right to:

• Know what Personal Information we collect, use, or sell.

• Opt out of the sale of your data.

• Request deletion of your data.

To exercise these rights, email us at info@merch22.store or write to us at the address above.

 

Cookies and Tracking Technologies

We use cookies to optimize user experience, analyze site traffic, and deliver personalized ads. You can manage cookies in your browser settings or opt out of specific tracking as described above. 

Cookies We Use:

• Essential Cookies: For site functionality and security.

• Performance Cookies: For analytics and user behavior tracking.

• Advertising Cookies: To show personalized ads on Facebook, Instagram, and other platforms.

For more information, visit All About Cookies.

 

Retention of Data

We retain your Personal Information only as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required by law.

 

Changes to This Policy

We may update this Privacy Policy to reflect operational or legal changes. Updates will be posted on this page with a revised “Last Updated” date.

 

Complaints

If you are not satisfied with our response to a complaint, you can contact the relevant data protection authority in your region.

• EEA Residents: Contact your Data Protection Authority

• UK Residents: Information Commissioner’s Office (ICO)

 

Last Updated: January 5, 2025